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Privacy Policy App

Taste Match Privacy Policy

Effective Date: April 3, 2026

We understand that sharing your personal information with us is based on trust. We are committed to protecting your privacy when you use our services. Please review this Privacy Policy carefully to learn about our privacy practices.

1. Scope and Purpose

Taste Match AG (“we”, “us”, “our”) operates an online service that allows users (“you”, “your”) to find, choose, and reserve a table at a restaurant. This Privacy Policy explains how we collect, use, share, and protect your personal data when you use our application (collectively referred to as our “Services”).

2. Information We Collect

When you access or use our Services, we collect information from and about you to provide a more personalized and relevant experience. This includes:

  • · Contact Information: Name, phone number, and email address.
  • · Account Information: Username, password, and profile details.
  • · Content: Photos and reviews you provide to us.
  • · Geolocation Information: If enabled on your device, we collect your location to provide relevant content and recommendations.
  • · Device Information: Device type, operating system, and unique device identifiers.
  • · User Activity: Pages visited, content viewed, and interactions with our Services and within the mobile application.
  • · Reservation History: Details of your restaurant reservations and preferences.

If you provide information about other individuals (e.g., making a reservation for someone else), you must ensure that you have obtained their consent to share their data with us.

3. How We Use Your Information

We use your information to:

  • · Provide and Improve Services: Register and manage your account, facilitate restaurant reservations, and enhance our Services.
  • · Personalization: Tailor your experience, including personalized content and recommendations.
  • · Communication: Send service-related updates and other relevant information.
  • · Content Publication: Enable you to publish reviews and other content.
  • · Security and Compliance: Prevent unlawful activities, enforce our terms, and comply with legal obligations.

Under GDPR, we process your personal data based on the following legal grounds:

  • · Consent: For sending marketing communications and processing certain data where you have given explicit consent.
  • · Performance of a Contract: To provide Services, including managing reservations.
  • · Legitimate Interests: To improve our Services, ensure security, and personalize content.
  • · Legal Obligations: To comply with legal requirements and regulatory obligations.

5. Information Sharing

We may share your data with:

  • · Partner Restaurants: To manage reservations and communicate with you about your booking.
  • · Service Providers: Third-party vendors that assist in service delivery, such as analytics providers.
  • · Legal Authorities: When required by law or to protect our legal rights.

6. International Data Transfers

Your personal data may be transferred to and processed in countries outside your country of residence, including outside the European Economic Area (EEA) and Switzerland. We ensure that any such transfers comply with applicable laws, using appropriate safeguards such as Standard Contractual Clauses (SCCs) or adequacy decisions by relevant authorities.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, and destruction. While we strive to protect your data, no method of transmission or storage is completely secure.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including complying with legal obligations, resolving disputes, and enforcing our agreements. When data is no longer needed, we securely delete or anonymize it.

9. Your Rights

Under GDPR and Swiss law, you have the following rights:

  • · Access: Request a copy of the personal data we hold about you.
  • · Rectification: Correct inaccuracies in your personal data.
  • · Erasure: Request the deletion of your data, subject to legal retention obligations.
  • · Restriction: Request the limitation of processing under certain circumstances.
  • · Portability: Request the transfer of your personal data to another service provider.
  • · Objection: Object to the processing of your data for direct marketing purposes.
  • · Withdraw Consent: Withdraw consent where processing is based on consent.

To exercise your rights, please contact us using the details provided below.

10. Algorithmic Recommendations and Profiling

Taste Match uses an algorithm to recommend restaurants based on your personal taste profile. The app builds a profile of your preferences from your quiz answers and in-app interactions (e.g. likes). This profile is used exclusively for personalized restaurant recommendations.

You have the right to request human intervention, express your point of view, or contest recommendations based on this profile.

11. Tracking Technologies

We use tracking technologies to collect information about your use of our Services and improve usability.

Use of Microsoft Clarity
We use Microsoft Clarity, an analytics tool that helps us understand user behavior on our app and improve usability. Microsoft Clarity collects data such as clicks, scrolling behavior, and session recordings to provide insights into how our app is used.

What data is collected?
Microsoft Clarity may collect the following data:

  • Information about the pages you visit and your interactions with the app.
  • Technical information about your device.

How is this data used?
The collected data is used solely to analyze and improve the app and is anonymized. This data is not linked to your personal information.

For details about Microsoft Clarity’s privacy practices, please visit the Microsoft Clarity Privacy Policy.

12. Information Choices

You have control over how we collect and use your information:

  • · Account Management: Access, update, or close your account at any time.
  • · Communication Preferences: Modify your communication preferences and opt out of marketing emails.
  • · Location Data: Disable location-sharing through your device settings, though this may limit certain features.

13. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of any significant changes through our Services or by email.

14. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact our Data Protection Officer:

Taste Match AG
David Kilchenmann
Sickingerstrasse 10
3014 Bern
Email: Data Protection Officer

If you believe your data protection rights have been violated, you have the right to lodge a complaint with the relevant supervisory authority:
Switzerland: Federal Data Protection and Information Commissioner (FDPIC)
EU: The supervisory authority in your country of residence.