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Privacy & terms App

Taste Match Privacy Policy

Effective Date: September 1, 2024

We understand that sharing your personal information with us is based on trust. We are committed to ensuring that your privacy is respected when you visit our website or use our services. Please review this Privacy Policy carefully to learn about our privacy practices.

1. Scope and Purpose

Taste Match AG (“we”, “us”, “our”) operates an online service that allows users (“you”, “your”) to find, choose, and reserve a table at a restaurant. This Privacy Policy explains how we collect, use, share, and protect your personal data when you visit our website or use our application, regardless of the device you use (collectively referred to as our “Services”).

2. Information We Collect

When you access or use our Services, we collect information from and about you to provide a more personalized and relevant experience. This includes:

  • · Contact Information: Name, phone number, contacts and email addresses.
  • · Account Information: Username, password, and profile details.
  • · Content: Photos, reviews, and social posts you may provide to us.
  • · Geolocation Information: If enabled on your device, we collect your location to provide relevant content and recommendations.
  • · Device Information: IP address, browser type, operating system, and unique device identifiers.
  • · User Activity: Pages visited, content viewed, and interactions with our Services and within the mobile application.
  • · Billing or payment information (such as your credit card number, cardholder name, expiration date, authentication code, and billing address) via our partnership with a trusted payment service provider
  • · Reservation History: Details of your restaurant reservations and preferences.
  • · Third-Party Data: Information shared with us by affiliated entities, business partners, and other third parties when you use our Services through third-party sites.
If you provide information about other individuals (e.g., making a reservation for someone else), you must ensure that you have obtained their consent to share their data with us.

3. How We Use Your Information

We use your information to:

  • · Provide and Improve Services: Register and manage your account, facilitate restaurant reservations, and enhance our Services.
  • · Personalization: Tailor your experience, including customized content and ads.
  • · Communication: Send service-related updates, special offers, and other relevant information.
  • · Loyalty Programs: Manage and operate loyalty programs.
  • · Content Publication: Enable you to publish reviews, ratings, and other content.
  • · Research and Analysis: Conduct surveys and market research to improve our Service
  • · Security and Compliance: Prevent unlawful activities, enforce our terms, and comply with legal obligations.

Under GDPR, we process your personal data based on the following legal grounds:

  • · Consent: For sending marketing communications and processing certain data, where you have given explicit consent.
  • · Performance of a Contract: To provide Services, including managing reservations and payments.
  • · Legitimate Interests: To improve our Services, ensure security, and personalize content.
  • · Legal Obligations: To comply with legal requirements and regulatory obligations.

5. Information Sharing

We may share your data with:

  • · Partner Restaurants: To manage reservations and communicate with you about your booking.
  • · Service Providers: Third-party vendors that assist in service delivery, such as payment processors and analytics providers.
  • · Business Partners: Trusted partners for providing relevant content and facilitating payments.
  • · Social Media Platforms: When you share content through social media, subject to your privacy settings.
  • · Legal Authorities: When required by law or to protect our legal rights.
  • · Third-Party Advertisers: For targeted advertising, based on your preferences and online activity.

6. International Data Transfers

Your personal data may be transferred to, and processed in, countries outside your country of residence, including outside the European Economic Area (EEA) and Switzerland. We ensure that any such transfers comply with applicable laws, using appropriate safeguards such as Standard Contractual Clauses (SCCs) or adequacy decisions by relevant authorities.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, and destruction. While we strive to protect your data, no method of transmission or storage is completely secure.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including complying with legal obligations, resolving disputes, and enforcing our agreements. When data is no longer needed, we securely delete or anonymize it.

9. Your Rights

Under GDPR and Swiss law, you have the following rights:

  • · Access: Request a copy of the personal data we hold about you.
  • · Rectification: Correct inaccuracies in your personal data.
  • · Erasure: Request the deletion of your data, subject to legal retention obligations.
  • · Restriction: Request the limitation of processing under certain circumstances.
  • · Portability: Request the transfer of your data to another service provider.
  • · Objection: Object to the processing of your data for direct marketing purposes.
  • · Withdraw Consent: Withdraw consent where processing is based on consent.
To exercise your rights, please contact us using the details provided below. We will respond to your request in accordance with applicable laws.

10. Automated Decision-Making and Profiling

If we use automated decision-making or profiling, you have the right to request human intervention, express your point of view, and contest the decision.

11. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your use of our Services, enhance your experience, and provide personalized content and ads. You can manage your cookie preferences through your browser settings.

12. Information Choices

You have control over how we collect and use your information:

  • · Account Management: Access, update, or close your account at any time.
  • · Communication Preferences: Modify your communication preferences and opt-out of marketing emails.
  • · Location Data: Disable location-sharing through your device settings, though this may limit certain features.
  • · Cookies: Manage cookie settings via your browser or opt-out through online tools.

13. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of any significant changes through our Services or by email.

14. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact our Data Protection Officer:

Taste Match AG
David Kilchenmann
Sickingerstrasse 10
3014 Bern
Email: Data Protection Officer

If you believe your data protection rights have been violated, you have the right to lodge a complaint with the relevant supervisory authority: Switzerland: Federal Data Protection and Information Commissioner (FDPIC)

EU: The supervisory authority in your country of residence. This enhanced privacy policy now fully covers GDPR and Swiss data protection law, addressing gaps in the original draft and providing clear guidelines for users on their rights and your obligations as a data controller.